Based on a true story

HOLOGRAM® is a fashion label that delivers a powerful narrative, connecting products to values, culture and community, while engaging with social and cultural issues.

Operating in a universe located on the border between street culture and luxury, HOLOGRAM® aims to highlight the humans and initiatives which, sometimes far from the spotlight, participate in collective creativity.

Driven by the artistic momentum of the 3 founders born in the 90s, the brand draws deep inspiration from the energy and community spirit of that era to convey its unique vision.

Through its products and communication campaigns, HOLOGRAM® tells a story where differences meet, reflecting a vision where harmony is born from contrasts. It is aimed at those who see in diversity a strength and a beauty, and who wish to wear a symbol of these invisible but powerful links that unite individuals.

Historically, a hologram is a three-dimensional image, each of the three creators brings their vision to the project.

The logo is inspired by the pictograms present on sewing machines. It symbolizes the notion of confection, and through its three triangles, the idea of trio.

Behind the scenes of the making

told by the textile artisan, Sergio

“ People buy a finished product without imagining all the steps behind it ”


Knitwear manufacturers

Production is mainly carried out in Portugal, near Porto, in family workshops on a human scale. Each creation is the fruit of meticulous work, carried out with respect for traditions and the men who perpetuate them.

This artisanal know-how makes it possible to create high-quality, comfortable pieces, designed to last.

HOLOGRAM® is located in Poitiers, in a vast space combining showroom, photo studio, storage and offices. The collections are presented around an immersive experience combining design, culture and art of living.

Designed to inspire and bring people together, this place of life and exchange hosts one-off events that invite you to delve into the world of the brand, at the heart of its creative process.

Discover our products